Built to Help Businesses Be Found.
Waziree is built around a simple idea: great businesses deserve strong visibility. We combine SEO, GEO, AIO, local search and digital strategy to help businesses compete across modern search.
Search is changing. We help businesses change with it.
Search is no longer limited to traditional blue links. People discover businesses through Google Search, Google Maps, local results, AI-powered search and increasingly through conversational discovery.
Waziree brings these areas together under one strategy — helping businesses build visibility, credibility and sustainable search growth.
Our work combines technical SEO, content, local search, Google Business Profile optimization, GEO and AI-focused optimization into one connected approach.
SEO + GEO + AIO
Building visibility across traditional search engines, local search and the emerging AI search ecosystem.
Hanif Borak
Founder & Managing PartnerWaziree was created with the belief that businesses should not have to rely on one marketing channel to be discovered online.
The goal was to bring together the practical side of SEO with the rapidly changing world of AI-powered search and local discovery.
Today, the Waziree vision focuses on building systems that help businesses become more discoverable, useful and trusted across the places where modern customers search.
One strategy. Multiple search surfaces.
Instead of treating every marketing channel separately, Waziree connects the major parts of modern search visibility.
Discover
Understand the business, audience, competitors and search landscape before building a strategy.
Optimize
Improve technical SEO, content, local signals, website performance and search relevance.
Expand
Build visibility across Google, Maps, local search and emerging AI discovery experiences.
Measure
Track meaningful search visibility, traffic, rankings, conversions and other relevant business signals.
Meet the Waziree Team
A multidisciplinary team concept bringing together search strategy, technical SEO, AI search, local visibility and content expertise.
Hanif Borak
Founder & Managing PartnerLeads Waziree’s overall search strategy, SEO direction and growth vision.
Ayesha Khan
Partner — GEO & AI SearchFocuses on generative search visibility, AI discovery and emerging search experiences.
Hamza Qureshi
Partner — Technical SEOFocuses on technical SEO, website health, performance and search infrastructure.
Maham Raza
Partner — Local SEO & GMBFocuses on local search visibility, Google Business Profile and Maps strategy.
Bilal Ahmed
Partner — Content & Search StrategyFocuses on content strategy, topical relevance and search-focused editorial planning.
Team Members
Specialists supporting the strategy, research, content and technical work behind Waziree.
Sara Malik
SEO Content StrategistSupports keyword research, content planning and search-focused editorial strategy.
Usman Farooq
SEO AnalystSupports search data analysis, competitor research and performance reporting.
Hira Shah
AI Content ResearcherSupports AI-search research, content analysis and emerging discovery trends.
Talha Rashid
Technical SEO SpecialistSupports technical audits, on-page optimization and website improvements.
The Waziree Principles
The principles behind how we approach search, websites, content and long-term growth.
Strategy Before Tactics
We start by understanding the business, its customers and its search environment before choosing tactics.
Useful Over Fluffy
Good search marketing should create useful experiences for people rather than simply producing content for algorithms.
Adapt to Search
Search continues to evolve. Our approach considers traditional search, local search and AI-powered discovery.
Measure What Matters
We focus on meaningful indicators such as visibility, traffic, rankings, engagement and business outcomes.
Ready to make your business easier to find?
Whether you need stronger Google rankings, better local visibility or a strategy for the emerging AI search landscape, Waziree can help you build a stronger search foundation.